Adidas x gucci
Adidas x gucci
bringing fashion collaborations to a new level through feature design
bringing fashion collaborations to a new level through feature design
Client
adidas
Year
2022
Category
feature design
introduction
design explorations
adidas Confirmed is collaborating with a lot of well known artists in the fashion and music industry. The latest Gucci collaboration has been dropping via the Confirmed app recently and for an extraordinary partner, adidas aimed to provide an extraordinary partner shopping experience.
Product visualization: The team was exploring different options on how to visualize +50 products on the partners page without endless scrolling. Keeping in mind, visibility for all products had to be secured somehow.
adidas Confirmed is collaborating with a lot of well known artists in the fashion and music industry. The latest Gucci collaboration has been dropping via the Confirmed app recently and for an extraordinary partner, adidas aimed to provide an extraordinary partner shopping experience.
problem
introduction
Previous partner collections on Confirmed only contained few items that had to be showcased on the Partners Page. Therefore, getting an overview of the whole collection was quite simple for the consumer. However, the Gucci collection consisted of more than 50 products. To give visibility to all items, the decision was to implement a new mechanism that helped users explore the whole collection easily and make a fast purchase of several items possible as the shopping bag expires within 10 minutes.
In addition, Gucci fashion is using different sizing than adidas, so it was important to find a solution on how to educate the user on the unusual fitting.
adidas Confirmed is collaborating with a lot of well known artists in the fashion and music industry. The latest Gucci collaboration has been dropping via the Confirmed app recently and for an extraordinary partner, adidas aimed to provide an extraordinary partner shopping experience.
Previous partner collections on Confirmed only contained few items that had to be showcased on the Partners Page. Therefore, getting an overview of the whole collection was quite simple for the consumer. However, the Gucci collection consisted of more than 50 products. To give visibility to all items, the decision was to implement a new mechanism that helped users explore the whole collection easily and make a fast purchase of several items possible as the shopping bag expires within 10 minutes.
In addition, Gucci fashion is using different sizing than adidas, so it was important to find a solution on how to educate the user on the unusual fitting.
design explorations
problem
Product visualization: The team was exploring different options on how to visualize +50 products on the partners page without endless scrolling. Keeping in mind, visibility for all products had to be secured somehow.
Previous partner collections on Confirmed only contained few items that had to be showcased on the Partners Page. Therefore, getting an overview of the whole collection was quite simple for the consumer. However, the Gucci collection consisted of more than 50 products. To give visibility to all items, the decision was to implement a new mechanism that helped users explore the whole collection easily and make a fast purchase of several items possible as the shopping bag expires within 10 minutes.
In addition, Gucci fashion is using different sizing than adidas, so it was important to find a solution on how to educate the user on the unusual fitting.
Product visualization: The team was exploring different options on how to visualize +50 products on the partners page without endless scrolling. Keeping in mind, visibility for all products had to be secured somehow.
Besides pure product shopping, the team was looking into options on how to shop complete outfits - taking advantage of the look book images provided by the brand.
Besides pure product shopping, the team was looking into options on how to shop complete outfits - taking advantage of the look book images provided by the brand.
Besides pure product shopping, the team was looking into options on how to shop complete outfits - taking advantage of the look book images provided by the brand.
Size Guide
Besides product presentation, another focus was finding a solution on making users aware of Guccis different product sizing.
Size Guide
Besides product presentation, another focus was finding a solution on making users aware of Guccis different product sizing.
Size Guide
Besides product presentation, another focus was finding a solution on making users aware of Guccis different product sizing.
Outcome
Product Filter
We decided to give the user the option to filter by different product categories such as Sets, Jackets, Bags, Shoes etc..This was discussed together with the operations and content team, taking into consideration the amount of products planned for the collectionShop the look
In addition we implemented another tab on the shop, which enabled the customer to shop by outfits. The main reason going into this direction was that Gucci was producing a lookbook and we saw a good opportunity to make the shopping experience a more visual experience while at the same time helping the business up-sell and cross-sell products.Size Guide
We added sizing information to all model images including a link to the gucci size guide as well. In addition, an info card was embedded to the size selector screen when checking out.
Product Filter
We decided to give the user the option to filter by different product categories such as Sets, Jackets, Bags, Shoes etc..This was discussed together with the operations and content team, taking into consideration the amount of products planned for the collectionShop the look
In addition we implemented another tab on the shop, which enabled the customer to shop by outfits. The main reason going into this direction was that Gucci was producing a lookbook and we saw a good opportunity to make the shopping experience a more visual experience while at the same time helping the business up-sell and cross-sell products.Size Guide
We added sizing information to all model images including a link to the gucci size guide as well. In addition, an info card was embedded to the size selector screen when checking out.
impact
In the first Gucci drop, we saw a 73% sell-through rate and a low return rate which is a positive outcome, considering that it was a very different price point from adidas regular items. Also, Gucci as a collaboration partner was satisfied with the results.
Other Collaboration partners such as Fear of God are looking at the new approach as the example to follow, so the mechanism will most likely be implemented in upcoming projects as well.
impact
In the first Gucci drop, we saw a 73% sell-through rate and a low return rate which is a positive outcome, considering that it was a very different price point from adidas regular items. Also, Gucci as a collaboration partner was satisfied with the results.
Other Collaboration partners such as Fear of God are looking at the new approach as the example to follow, so the mechanism will most likely be implemented in upcoming projects as well.
In the first Gucci drop, we saw a 73% sell-through rate and a low return rate which is a positive outcome, considering that it was a very different price point from adidas regular items. Also, Gucci as a collaboration partner was satisfied with the results.
Other Collaboration partners such as Fear of God are looking at the new approach as the example to follow, so the mechanism will most likely be implemented in upcoming projects as well.
outcome
Product Filter
We decided to give the user the option to filter by different product categories such as Sets, Jackets, Bags, Shoes etc..This was discussed together with the operations and content team, taking into consideration the amount of products planned for the collectionShop the look
In addition we implemented another tab on the shop, which enabled the customer to shop by outfits. The main reason going into this direction was that Gucci was producing a lookbook and we saw a good opportunity to make the shopping experience a more visual experience while at the same time helping the business up-sell and cross-sell products.Size Guide
We added sizing information to all model images including a link to the gucci size guide as well. In addition, an info card was embedded to the size selector screen when checking out.
More Works More Works
implementing features into administration tool
System Design
2022
2022
implementing features into administration tool
System Design
2022
2022
implementing features into administration tool
System Design
2022
2022
The future of food supply
Future Ideation and Research
2021
2021
The future of food supply
Future Ideation / Research
2021
2021
The future of food supply
Future Ideation and Research
2021
2021
2024 Michelle gross
Go Back To Top
2024 Michelle gross
Go Back To Top
2024 Michelle gross
Go Back To Top